Category Archives: business

Google AdWords Inching Closer To Grave

I exaggerate, of course.

A quick follow up to an earlier article I wrote, iAd. A big deal.

In recent weeks, Apple has essentially locked its primary mobile and advertising foes from delivering advertisements on mobile Apple devices, as covered in All Things Digital.

And, they’re a step closer to location-aware ads with a recent update to its privacy policy, which allows it to share your device location with third parties.

One thing I find odd (though perhaps I shouldn’t, given Apple’s history in developing walled garden technology) – I can’t just BUY an iAd like I can with Google AdWords.  I actually have to contact someone.  As someone who’s directed perhaps a couple thousand bucks on AdWords to market unique products to very niche markets – I have to say that my experience with Google’s system was great.